Steve Fragnoli: We're kinda are underdogs in a lot away sometimes were you know the malls came in and you know all the all the big stores kinda came in and we're still this little guy
Pat Taney: And the root of survival its foundation laid out by Patriarch Veto Fragnoli.
Steve Fragnoli: He was off the boat from Italy.
Joe Fragnoli: He started working for this guy when he was 15 in Cortland and he started as a stock boy. But, his determination was that I got to do something of my own.
Pat Taney: In the nineteen fifties he moved to Geneva, opening the city's first Army Navy surplus store. His drive comparable only to the great entrepreneurs of his time .
Joe Fragnoli: He was personable. He was outgoing, driven, pretty much outwardly driven, and competitive.
Steve Fragnoli: He's that first generation kind of guy coming over and he knew, you know this is my chance to make it over here.
Pat Taney: His number one commitment the client. Treated here less like customers, more like family and it worked. The store, a growing success before a setback none saw coming. Veto passed away suddenly, his wife had to make a decision.
Steve Fragnoli: He passed away in nineteen seventy. She had a 15-year-old a 13-year-old and. a 3-year-old.
Joe Fragnoli: She was probably scared out of her mind. You know, where my father was outwardly intense, she was inwardly intense.
Steve Fragnoli: She basically said you know what I'm going to do this for you guys, I'm going to keep this business going.
Pat Taney: And she did, exceeding expectations, the store grew her sons did as well. Steve and Joe moved away but came back home.
Joe Fragnoli: Best decision I ever made. Yeah, I ever made.
Pat Taney: Brother Mark, the stores online genius. It's now a force in Geneva and the world offering prices often unbeaten and services rarely seen today.
Steve Fragnoli: That's kind of a lost art I think. It is service. People kind of lose that you know, they're used to going into one of these big box stores and getting ignored
Pat Taney: Both in the store and even online where super casuals competes with even the biggest names in retail.
Steve Fragnoli: There's people here that you're dealing with. You know it's not just some computer program.
Joe Fragnoli: That's the only way we know how to do business.
Steve Fragnoli: And I am writing emails personally to customers and Joe will get on the phone and call the customer. and so we still take that kind of, service, small-town stance as much as we can.
Pat Taney: A legacy continues, one that began with the man and a dream. An All-American store, with an All-American story.
Steve Fragnoli: A lot of what we do is to carry on his legacy and to hopefully be making him proud .
Joe Fragnoli: Look it, you didn't let your mother down, you got your three brothers involved. You know, that's what he would be proud of I think.";
Video shows Storefront and Ends
To Our Valued Customers,
Super Casuals, family owned and operated since 1950, is located in the beautiful Finger Lakes region of Western New York State. We operate both our retail and internet businesses from a 12,000 square foot store in Geneva, NY.
After more than a half century in business, our vision and focus remain the same: Offer the best selection of quality, brand name clothing at the lowest prices with outstanding customer service.
Customer satisfaction, honesty and integrity are what this business was built on. These basic principles are still the cornerstones of our retail and internet operations.
Call or email and there's a very good chance you will be talking to one of the owners. We are involved, every day, in all aspects of the business to ensure that our uncompromising vision of personal service is achieved.
We look forward to earning your business and keeping you as a valued customer.
P.S. If you are ever in Geneva, NY, stop by and say "hello." We'd love to meet you. We are located at 52 Seneca St.
Steve & Joe Fragnoli
what our customers have to say about us.