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The First Bell Bottom Jeans in Geneva, NY

by Super Casuals November 28, 2011
Wilmer Alexander and the Dukes Album

The First Bell Bottom Jeans in Geneva, NY The year was, 196?, um, 60-something. The place – Geneva Super Army & Navy Store (eventually to become Super Casuals) in Geneva, NY. The brand – Landlubber jeans. We had ‘em first. The customer – none other than Wilmer Alexander of the then-famous R&B band Wilmer Alexander [...]

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Don’t Wash Your Levis!

by Super Casuals November 7, 2011
Levis Wash Tag

One pair of Levi’s jeans uses 919 gallons of water during it’s lifecycle. Yikes! Levis is now doing something about it… Levi Strauss Tries to Minimize Water Use – NYTimes.com Levis Strauss water saving initiative When Levis found out that one pair of their stonewashed jeans uses up 919 gallons of water over it’s lifetime [...]

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Carhartt and Levis Jeans Sale Remix

by Super Casuals August 31, 2011
Thumbnail image for Carhartt and Levis Jeans Sale Remix

Super Casuals is dusting off a vintage newspaper ad for a new web promotion featuring their low Carhartt and Levis jeans pricing. The ad originally ran in the local newspaper, the Finger Lakes Times, in 1994, and caused quite a stir back then. Most customers reacted with the humor that was intended, often trying to [...]

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