Super Casuals is dusting off a vintage newspaper ad for a new web promotion featuring their low Carhartt and Levis jeans pricing.
The ad originally ran in the local newspaper, the Finger Lakes Times, in 1994, and caused quite a stir back then. Most customers reacted with the humor that was intended, often trying to match the legs to the employees who posed for the picture. Others weren’t so enthusiastic and thought the image – a half page ad, no less – was a bit too, um, un-tasteful. Oh well. Can’t please everybody.
So we thought we’d dust off this classic and give it a spin on the Internet and see what happens.
When Does It Pay For a Business to Pull Down It’s Pants?
This turned out to be one of our most successful promotions. The good thing about it was that we heard loud and clear whether the ad was a hit or not. People had an opinion, one way or the other. And it brought attention to the actual purpose of the ad – our low prices on Carhartt and Levi’s jeans. Simply, it worked.
Can You Do Better? Win $50!
After a heated debate back in 1994, we settled on the caption : “Our Jeans Are Always Lower at Super Casuals.” Got any better ideas?
Leave a comment below with your best caption(s) for the above photo. The best one (judged by our esteemed panel of experts – that’s actually us, BTW) will receive a $50 discount code to be used on anything in the store. Give us your best. We’ll contact the winner by email and post the winning caption here on the site.
Note: We do moderate comments. They will show up as soon as possible.