Super Casuals Blog

Carhartt Extremes Clothing

by Super Casuals November 28, 2011
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I don’t do much snowmobiling. Or for that matter, I don’t drive a snow cat, I’m not a ice road trucker and I don’t chase after the world’s most deadliest catch. But if I did, I wouldn’t be caught out there in the elements without Carhartt Extremes — Carhartt’s top-of-the-line clothing when it comes to [...]

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The First Bell Bottom Jeans in Geneva, NY

by Super Casuals November 28, 2011
Wilmer Alexander and the Dukes Album

The First Bell Bottom Jeans in Geneva, NY The year was, 196?, um, 60-something. The place – Geneva Super Army & Navy Store (eventually to become Super Casuals) in Geneva, NY. The brand – Landlubber jeans. We had ‘em first. The customer – none other than Wilmer Alexander of the then-famous R&B band Wilmer Alexander [...]

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Carhartt In Prime Time

by Super Casuals November 23, 2011
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Carhartt In Prime Time On a recent installment of the hit CBS TV show NCIS the star Mark Harmon is seen wearing a Carhartt hat throughout the show.

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Super Casuals Business of the Year

by Super Casuals November 18, 2011
SuperCasuals Storefront

Did we mention we were named Business of the Year by the Geneva, NY Chamber of Commerce? See the whole story here: Super Casuals Business of the Year

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How to Select a Work Boot

by Super Casuals November 18, 2011
Work Boots

Choosing Work Boots SO you need a pair of boots for work. And, basically, you don’t want to crush your toes, break your metatarsals, puncture your heels, burn your soles, slip or fall, electrocute yourself or blow something up from too much static electricity. You also want to stay dry, stay warm, and stay standing [...]

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Don’t Wash Your Levis!

by Super Casuals November 7, 2011
Levis Wash Tag

One pair of Levi’s jeans uses 919 gallons of water during it’s lifecycle. Yikes! Levis is now doing something about it… Levi Strauss Tries to Minimize Water Use – NYTimes.com Levis Strauss water saving initiative When Levis found out that one pair of their stonewashed jeans uses up 919 gallons of water over it’s lifetime [...]

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Carhartt and Levis Jeans Sale Remix

by Super Casuals August 31, 2011
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Super Casuals is dusting off a vintage newspaper ad for a new web promotion featuring their low Carhartt and Levis jeans pricing. The ad originally ran in the local newspaper, the Finger Lakes Times, in 1994, and caused quite a stir back then. Most customers reacted with the humor that was intended, often trying to [...]

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