The Smartwool people like to think of themselves as wool geeks. Well, for over 17 years they've been turning out unique, innovative products made from the finest wool nature has to offer.
And it's wool that has it all over popular synthetic materials. Studies show that because of wool's natural moisture management, body temperature and moisture wicking are more efficient. Merino wool socks allow your feet to breathe better, stay drier, and fit without slipping, bunching or bagging out.